Astaxanthin - the Super-Antioxidant
Astaxanthin pronounced Asta-zan-thin) is a microalgae, a bright orange coloured carotenoid which gives prawns, salmon, and lobsters their distinctive colouring. And when the microalgae and prawns are consumed by flamingoes, the Astaxanthin turns their naturally pale feathers pink.
It is quickly gaining popularity in the skincare industry because researchers have found it to be more effective in fighting free radicals (which cause oxidation) than other popular antioxidants. Carotenoids also increase moisture and moisture retention in your skin.
Here's what the research has found: Astaxanthin is 6,000x stronger than Vitamin C, 800x stronger than CoQ10, 550x stronger than Vitamin E, 75x stronger than Alpha Lipoic Acid, and 40x stronger than beta-carotene in its ability to fight free radicals!
It's bright red/orange colour is the compound that gives salmon and flamingos their distinctive pink colouring and it's supercharging our Face Serum (02) along with Chia Co2 Extract, Kakadu Plum and Prickly Pear seed oils.
Antioxidants for healthy glowing skin
Oxidative stress in skin plays a big role in the ageing process. One of the many causes is UV exposure which generates free radicals and reactive oxygen species (ROS) which can wreak havoc on both your health and your skin in a process called oxidation.
Antioxidants used both internally and externally on your skin can help neutralise free radical damage, calm inflammation and improve the appearance of fine lines in the skin. So including lots of brightly coloured vegetables and fruits, like deep red berries, in your diet is a good idea.
The topical application of Astaxanthin has been proven to fight cellular oxidation and it means this carotenoid acts as a super-antioxidant in Poetica's newest Face Serums  and  to protect your skin's cells and promote healthier skin.