Our Story
POETICA is an Australian conscious beauty brand committed to sustainability and creating toxin-free skincare. We believe in simplicity - sourcing only fresh natural high potency ingredients that have been researched and tested for their effectiveness.
To ensure the freshness of the antioxidants in the natural oils and extracts our products are made in small batches and packaged and labelled by hand.
Learn more about our commitment to clean skincare here
Founded, formulated and curated by complimentary therapist Lailan Morris, POETICA offers plant based, small batch, skin & body care. When Lailan isn't creating beautiful oil blends and researching the most effective essential oils, you'll find her living in the bush studio she calls home exploring her other passions - design, photography and art.
Founder, Australian Lailan Morris, brings a lifetime of experience in the beauty and wellness industries to her innovative skincare range. Creating POETICA has been quite a journey. Along the way it developed into an obsession for Lailan as she unearthed new depths of awareness of the healing properties of plant oils, and also new levels of respect and care for her own body. The result of her fascination is a more profound understanding of the health of our largest organ, our skin, and the nutrients we need to support it.
Lailan’s education in skin care began in Sydney in the early days of her career, working for over a decade as a freelance fashion and editorial makeup artist with high profile magazines and multi-national cosmetics companies. Eventually her daily exposure to the toxic chemicals in cosmetics lead her to question the true value of mass-produced beauty and skincare.
Fast forward to now and so much has changed. We are much more environmentally aware and have access now to unprecedented amounts of information. The skincare and beauty industry has evolved and conscious consumers are demanding organics and environmental sustainability.
As Lailan's awareness of health and the effects of toxins deepened, and facing a health challenge herself, having a natural lifestyle became a priority. "My healing journey was not simple, but the reality is if I want to feel and look my healthiest, I must be mindful of what I put in and on my body. I also learned the valuable lesson that self-nurturing is so necessary for emotional and physical balance."
She trained as a complementary health practitioner and yoga teacher and made a 'tree change' to a rural town nestled amongst lush rolling hills and clean crisp air. She studied anatomy and physiology in depth and over the years, helped thousands of people to manage their pain and health problems.
As a holistic therapist, Lailan deeply understands the importance of wholesome nutrition for our wellbeing, and also of avoiding harmful toxins, in not only our food and environment but also in what we apply to our skin. “My clinical practice was the initial inspiration for me. I began creating nurturing and healing essential oil blends to help my clients get through the day with more ease and less pain,” she says.
POETICA emerged when Lailan moved from a humid climate to a much harsher and extreme Australian climate. This range is Lailan’s own answer to her search for products to alleviate dry and dehydrated skin. “My skin was crying out for moisture and protection and I needed to listen to its signals,” she says. “I've been fascinated by the healing qualities of essential oils, botanicals and natural oils for decades. Listening to my own skin and to my clients’ needs inspired me to create this nourishing skin & self-care range."